About this Course
How to Find & Target Your Readers On Social Media
In this free master class, given as a free webinar in the summer of 2016, you'll learn all the basics of how to do effective audience research. This class includes:
- 45-minute video
- Slide deck for note taking
- Social Media Channel Cheat Sheet for helping you find the right channel and the right content for your audience.
- A sample reader survey you can send out to your followers and fans to help you gather important research on their reading and buying habits.
- "Social Media is Like Wine" cheat sheet that describes the unique cultures on each of the main social media channels.