About this Course
"Licensing Vs. Launching"
Mike Bucci, successful Inventor, Entrepreneur and Author of "Start Living the American Dream - An Entrepreneur's Guide to Turning Your Idea Into Your Future" addresses the fundamental choice of which road to travel with your product, Licensing OR Launching, including:
- Your Cost and Time
- The Different Risks Associated with Each
- How To Approach Finding a Licensee
- Reducing Your Costs in Either Direction