About this Course
Nine valuable videos to help you launch or license your idea/invention:
"The Most Important Question"
Mike Bucci discusses the Big Question to answer first about your idea, how to arrive at a realistic answer, and the Incorrect Assumptions to avoid. (Running Time: 04:23)
"10 Common Mistakes Inventors Make"
Mike counts down his10 most common pitfalls of inventors, including 'Falling in Love with Your Product,' [add one more here, so lines match and 'Featuritis' (Running Time: 21:20)
"Do I Need a Patent?"
Mike discusses your all-importantPatent concerns, including: the Types of Patents available to you, their relative cost and which is the right one to Protect YOUR idea. (Running Time: 16:45)
"The Most Important Financial Measure"
Mike has made a living by launching products as inexpensively as possible AND by making smart choices with his money. Here, he shares his Most Important financial lesson. (Running Time: 08:46)
"Establishing Your Business"
Mike helps you plan for the basic set-up, registration and other non-glamorous, but essential, aspects of setting up your business, including Legal Entity, Licenses and Insurance. (Running Time: 09:54)
"Understanding Your Product Margin"
Mike covers the all-important Product Margin, from what Product Margin is, How Much YOURS Should Be, and Why Your Margin is the HEART of your business's potential. (Running Time: 05:16)
"Product Launch Overview"
Mike outlines both the Evaluation and Execution required to commercialize an idea, including his proprietary Evaluation Process and key areas to focus upon. (Running Time: 07:52)
"Preparing for Entrepreneurship"
Mike discusses preparing for your new business, including the business, family and financial preparation required to dive into entrepreneurship. (Running Time: 31:32)
"Valuing Your Idea or Invention"
Mike addresses the important process of valuing your idea, including understanding how your product costs and perceived value affects your final asking price and how to gauge your idea's potential market size. (Running Time: 10:51)