Your Guide


Mike Bucci

Mike Bucci, inventor, entrepreneur and author of "Start Living the American Dream" translates his considerable experience bringing new, unique and useful products to market into a series of valuable online tutorials. These affordable tutorials enable you to target your learning and economically build your expertise.

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About this Course

Valuable video tutorials to help you launch or license your idea/invention:

"The Most Important Question"
Mike Bucci discusses the Big Question to answer first about your idea, how to arrive at a realistic answer, and the Incorrect Assumptions to avoid. (Running Time: 04:23)

"10 Common Mistakes Inventors Make"
Mike counts down his10 most common pitfalls of inventors, including 'Falling in Love with Your Product,' [add one more here, so lines match  and 'Featuritis' 
(Running Time: 21:20)

"Do I Need a Patent?"
Mike discusses your all-importantPatent concerns, including: the Types of Patents available to you, their relative cost and  which is the right one to Protect YOUR idea. (Running Time: 16:45)

"The Most Important Financial Measure"
Mike has made a living by launching products as inexpensively as possible AND by making smart choices with his money. Here, he shares his Most Important financial lesson. (Running Time: 08:46)

"Establishing Your Business"
Mike helps you plan for the basic set-up, registration and other non-glamorous, but essential, aspects of setting up your business, including Legal Entity, Licenses and Insurance. (Running Time: 09:54)

"Understanding Your Product Margin"
Mike covers the all-important Product Margin, from what Product Margin is, How Much YOURS Should Be, and Why Your Margin is the HEART of your business's potential. (Running Time: 05:16)

"Product Launch Overview"
Mike outlines both the Evaluation and Execution required to commercialize an idea, including his proprietary Evaluation Process and key areas to focus upon. (Running Time: 07:52)

"Preparing for Entrepreneurship"
Mike discusses preparing for your new business, including the business, family and financial preparation required to dive into entrepreneurship. (Running Time: 31:32)

"Valuing Your Idea or Invention"
Mike addresses the important process of valuing your idea, including understanding how your product costs and perceived value affects your final asking price and how to gauge your idea's potential market size. (Running Time: 10:51)

"Licensing Vs. Launching"
Mike takes you through the Pros and Cons of Licensing your product to another company versus Launching your product yourself. (Running Time: 27:40)

"The ABCs of Licensing"
Mike guides you through his proven, 4-step Process to securing a Licensing deal for your product.  A must-see for anyone interested in licensing. (Running Time: 31:42)

"Key Considerations in a Licensing Deal"
Mike guides you through the potential complexities in a licensing deal and how certain choices can greatly affect the manner in which you get paid. (Running Time: 34:11)

"Avoiding Licensing Scams"
Mike addresses the unfortunate fact that there are scams out there offering dubious licensing help in return for your money. Mike tells you how to spot them and how they try to 'get you'. (Running Time: 34:12)