About this course
Today, only a small business that truly doesn't want more customers, more growth, and more profits can afford to ignore the web.
The majority of shoppers use the internet as part of their purchasing process. They look online for:
- information on products and services
- local availability, hours of business and maps to locations
- warranty and return information
- social proof that they're making the right choice about who to buy from
- specials, sales, and discount coupons
Nearly two-thirds of consumers (61%) use search engines to help them in their product research decisions leading up to purchase. (eConsultancy, July 2010)
All of these are opportunities for your small business to stand out from your competition - to reach a prospective customer earlier in the sales process, and make sure you're at the top of the list of those considered. Better yet, in many cases you can reduce that list to one, by presenting yourself so well on the web and integrating that first impression into a flawless sales process.
90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
Together, we're going to look at what it takes for a small business to be successful on the web today, and how your business can use the web to increase your customer base and position your company to sell them more products, more often.
Image credit: Mishel Churkin